Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.

This eye-opening introduction to behavioural economics will challenge you to look at the world through a different lens.

One of the best business biographies out there.

A must read for anyone that provides consulting services for clients. Good To Great outlines proven methods for running a great company.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Our favourite book on the fundamental principles of persuasion.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.