Families Australia
A renewed national brand supported by connected digital systems.
Overview
Families Australia needed a brand and digital presence capable of supporting its national role, diverse audiences and growing range of initiatives.
Spring led a complete rebrand, including a new visual identity and logo, before translating the brand into a redesigned website and a dedicated platform for National Families Week. Behind the public-facing experience, we developed the organisation’s HubSpot CRM and built API integrations to connect its platforms and information more effectively.
Result
Families Australia now has a clear and cohesive identity carried consistently across its organisation and flagship national campaign.
Its website, National Families Week platform, CRM and integrated systems work as parts of one connected ecosystem - strengthening public engagement while giving the team a more capable foundation for managing relationships, campaigns and future initiatives.
“This is amazing!! I did not expect this much. It makes me very, very happy. We look so much more professional now.”
Lori Blahey - Communications & Engagement Officer, Families Australia