Pro-Form Physiotherapy
A growing allied health practice reconnected with its marketing - and its momentum.
Overview
As Pro-Form Physiotherapy expanded across multiple Sydney locations, its marketing needed to support a broader range of services and audiences. The challenge wasn’t a lack of activity; it was a growing disconnect between the practice and the agency managing it.
Spring rebuilt the relationship around communication, shared understanding and accountability. We developed a clearer Meta advertising program shaped around Proform’s services, patient needs and growth priorities, supported by ongoing creative refinement and audience testing.
Result
Pro-Form now has a more connected and responsive marketing partnership, with an advertising program grounded in the realities of the practice rather than platform statistics alone.
Regular conversations give the team greater clarity around campaign decisions, the quality of demand being generated and what should happen next. The result is renewed confidence, stronger collaboration and marketing that can evolve alongside the practice.
“I always walk away having learned so much after every single time we chat. You are the GOAT!”
Sidney Guinnes - Chiropractor, Proform Physiotherapy